Stay Sweet is your aspirational Feminine Style, Clean Beauty, and Lifestyle guide to a sweet and southern way of life! Wherever the reader might live, they are quickly transported to the elegant and wholesome nature of the South.
Rooted in authenticity, Stay Sweet is the go-to destination for the latest in wardrobe refresh, simple but effective beauty routines, and a slower pace lifestyle. As we say in the South, Stay Sweet is like a “cool glass of lemonade on a hot summer day!”
MESSAGE FROM THE FOUNDER
I originally founded Stay Sweet in NYC as a creative outlet from my corporate fashion career. But after moving back to my hometown in NC, Stay Sweet evolved into the Southern lifestyle brand it was always meant to be! I strive to share my knowledge and expertise in fashion and clean beauty wrapped up with my southern roots.
So why the name “Stay Sweet?”
When I lived in NYC for most of my 20s, people could pick up pretty quickly that I was not from New York. They say you’re “too sweet” to be from around here. Now don’t get me wrong, I have met extraordinary people during my time in NYC, but there is something about southern hospitality that you can pick up on right away.
Although I wanted it to seem like I could easily pass for a New Yorker, I knew I had to embrace my roots! I was proud that I had not subconsciously changed who I was to fit a lifestyle, and at that moment, I vowed to always “Stay Sweet”.
With that said, Stay Sweet focuses on a southern way of life through feminine style and clean beauty. I have a degree in Fashion Development and my experiences range from working at the NYC corporate offices of Ralph Lauren to Victoria’s Secret. I am passionate about sharing my fashion knowledge to help women look and feel their best! I love how the South exudes wholesome and feminine quality that you just can’t find anywhere else.
When it comes to beauty, I started to notice changes in my skin after about a year in NYC. I could no longer use makeup I had been using for years without an allergic reaction. I knew it was a wake-up call to reduce the toxins I had been putting on my skin. It took years of trial and error, but I finally was able to get back to a good makeup and skincare routine. By sharing my experiences and products, I hope to save other women time and headache while getting their skin back on track!
For me, “Stay Sweet” is not only a fun description, but a way of life, and I hope you all enjoy the journey with me!